Senior Digital Marketing Manager

Real Estate Growth
Through Data-Driven Marketing

10+ years scaling revenue for luxury real estate developers across Dubai, Egypt, GCC, Europe & North America — through performance marketing, AI-powered funnels, and full-funnel CRM automation.

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27M+ Total Impressions
10M+ Total Reach
400+ Campaigns Managed
10+ Years Experience
4 Real Estate Markets
Portfolio

Campaign Results

Real performance data from live ad accounts across four real estate markets — Dubai, Egypt, Saudi Arabia, and beyond.

Houngues Real Estate · Dubai, UAE
Full-Funnel Luxury Real Estate Acquisition
Built complete paid media ecosystem for a Dubai luxury brokerage. Integrated Meta Ads with CRM automation, lead scoring, and WhatsApp conversion flows.
7.66M Impressions
3.24M Reach
91 Campaigns
Meta Ads CRM Automation Lead Gen AED 50K+ Spend
Blue Pearl Properties · Dubai, UAE
International Luxury Buyer Acquisition
Established marketing department from zero. Targeted GCC and European high-net-worth investors with AI-optimized funnels for Dubai off-plan properties.
1.44M Impressions
798K Reach
35 Campaigns
GCC Targeting European Market AI Optimization Luxury Real Estate
A2Zf — Multi-Market · Europe / KSA
High-Volume Multi-Market Lead Generation
Managed high-scale campaigns across Europe and Saudi Arabia. Optimized CPL across multiple verticals with aggressive budget allocation and audience segmentation.
13.7M Impressions
4.35M Reach
83 Campaigns
EGP 3M+ Spend Saudi Arabia Egypt Performance
Nakheel Developments · New Cairo, Egypt
New Administrative Capital GTM Launch
Led end-to-end Go-To-Market strategy for major real estate launches in Egypt's New Administrative Capital. Combined brand storytelling with data-driven performance to maximize ROAS while reducing CPL.
↑ ROAS Return on Spend
↓ CPL Cost per Lead
Multi-Ch Media Strategy
GTM Strategy Brand + Performance CRM Pipeline
Personal Ad Account · Egypt
Freelance Real Estate Campaign Portfolio
Independent campaigns spanning multiple Egyptian real estate clients. Managed 227 campaigns covering the full buyer journey from awareness to conversion with targeted CRM follow-through.
4.11M Impressions
2.29M Reach
227 Campaigns
Full-Funnel Multi-Client EGP 1.1M+ Spend
El Batal — Restaurant / SME
SME Growth via Paid Social
Managed 200+ campaigns and 370+ individual ads for a growing local brand. Delivered strong reach and engagement on a lean USD budget, demonstrating efficiency across both campaign and ad-level optimization.
100K+ Impressions
66K Reach
373 Ads Created
Creative Testing Ad-Level Optimization Budget Efficiency
Career

Experience

A decade of progressive marketing leadership across agencies, developers, and brokerages in Egypt and the UAE.

Aug 2025 – Mar 2026
Senior Digital Marketing Manager
Houngues Real Estate · Dubai, UAE
  • Architected full-funnel acquisition systems integrating paid media, CRM automation, and sales pipelines
  • Optimized Meta and Google Ads using predictive analytics, improving CPL performance
  • Developed executive dashboards monitoring performance, lead quality, and revenue attribution
Aug 2024 – Present
Digital Marketing Manager (Freelance)
Blue Pearl Properties · Dubai, UAE
  • Built the marketing department from scratch for a luxury real estate brokerage
  • Designed international buyer segmentation targeting GCC and European investors
  • Implemented AI-optimized performance marketing funnels for Dubai property campaigns
Aug 2024 – Aug 2025
Senior Digital Marketing Manager
Nakheel Developments · New Cairo, Egypt
  • Led GTM strategies for real estate project launches in Egypt's New Administrative Capital
  • Increased ROAS while reducing CPL through data-driven campaign testing
  • Managed full funnels from awareness to conversion, supporting sales with high-quality leads
Jun 2023 – Aug 2024
Marketing Manager
Taqat Real Estate · Dubai, UAE
  • Executed integrated marketing strategies for residential and investment properties
  • Managed branding, paid media, and digital lead generation strategies
Jan 2022 – May 2023
Senior Digital Marketing Specialist
Clematis Properties & Channel Locations · Cairo, Egypt
  • Developed digital marketing strategies focused on real estate buyer acquisition
  • Executed digital lead generation for commercial real estate projects
Sep 2019 – Jan 2022
Digital Marketing Specialist
Remedia Marketing Agency & Waad Company · Cairo / Tanta
  • Delivered multi-channel marketing strategies — SEO, PPC, social media, email — for multiple client accounts
  • Managed app marketing strategy including ASO and paid acquisition
Oct 2017 – Sep 2019
Digital Marketing Specialist
Delta Academy · Tanta, Egypt
  • Managed the full student acquisition marketing funnel
  • Implemented CRM-based lead nurturing strategies
Capabilities

Skills & Expertise

A comprehensive toolkit built across a decade of hands-on campaign management, strategy development, and technical marketing operations.

Strategy
Go-To-Market (GTM) Real Estate Marketing Performance Marketing Funnel Architecture Growth Strategy Brand Storytelling
Paid Media
Meta Ads Google Ads SEO / SEM PPC CRO A/B Testing Retargeting
Analytics & Automation
CRM Automation Lead Scoring Marketing Analytics Predictive Analytics Executive Dashboards Revenue Attribution
Markets
Dubai / UAE Egypt Saudi Arabia GCC Region European Investors North America

Certifications

Marketing Manager
LinkedIn Learning — NASBA & PMI
Marketing Analytics
Udemy
SEO Management
Blue Array London Academy
Digital Marketing Masterclass
Udemy
Adobe Illustrator Masterclass
Udemy
WordPress Development
Udemy
Contact

Ready to Drive
Your Next Growth Milestone?

Whether you're launching a new project in Dubai, scaling leads across the GCC, or building a performance marketing engine from scratch — let's talk.

abdelrahman.mosaad02@gmail.com +20 104 462 2113 LinkedIn Profile